![]() ![]() One way Netflix stays relevant to a global audience is by offering viewers options and preferences that are significantly influenced by where they are in the world. With this campaign, we want to show that H&M listens to its environment at a local level and is open to change.” 3. With green consumerism on the rise, this move was right on time.Ĭampaign strategist Diederik Luger shared, “There is a shift in culture going on. It put the brand at the forefront of the sustainability conversation by being the first city to introduce the renewed retail formula. Why it workedįocusing on the interests and lifestyle habits of their local audience in Amsterdam, H&M was able to tap into a new market by offering solutions to their environmental concerns. In the video below, they’ve used the spirit of the city as well as the voices of their target audience to highlight the inspiration for their marketing content. ![]() In addition to stocking more local brands in the store, they also began offering new services including repairing, altering, selling, and renting clothing. H&M The strategyįollowing extensive market research to appeal to modern shoppers in Amsterdam, H&M rolled out a localized marketing campaign that spoke to the desires of their regional consumers. Though focused on a limited-edition offering, the team was able to show their understanding of different audiences and what draws them into their product. KFC made a cultural connection that resonated with its target market with the help of influencer marketing. This US-based brand has not only learned how to zero in on its target audience by tailoring its menu to accommodate regional tastes around the world, but it has also improved its presence on digital media with its marketing localization strategy. It’s similar to a holiday localized marketing campaign in the United States where they offer limited-edition buckets with Christmas-inspired designs. The effort encouraged consumers to take pictures and post on social media using the hashtag #madeforsharing. In a recent marketing campaign in South Africa, KFC introduced limited-edition buckets featuring the artwork of popular illustrator, Karabo Poppy. These 10 brands offer great examples of how to nail localized marketing, and show why doing it right expertly enhances a brand’s position amongst target markets. ![]() ![]() Many brands have experienced a steep and expensive learning curve having had regional and social media campaigns fail to resonate, or worse, offend local audiences. Using a localized marketing strategy is also crucial to avoid mistargeting and to keep your reputation intact. The ongoing shift from ‘reach’ to ‘relevance’ is urging more brands to follow suit and use localized marketing to build more effective content marketing strategies. The reason is simple: no two target markets are the same. When it comes to hitting the mark with effective content marketing, location-based consumer insights are a powerful asset in increasing brand awareness among local consumers.įor some time now, both big brands and small businesses have seen huge success in using content localization to tailor large-scale digital marketing and global campaigns designed to tap into individual regions and markets. ![]()
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